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CASE STUDY
CONTEXT
Money20/20 Asia is a premier networking and content event for the fintech and financial services industry in the Asia-Pacific region. It held its first edition in April 2024 in Bangkok, bringing together senior leaders to drive innovation, partnerships, and business growth.
Asia-Pacific fintech drew $4.3 billion in early 2025 and is projected to double by 2030, with Thailand emerging as a key hub, home to 300+ companies across payments, lending, and cybersecurity.
Money20/20 Asia is a premier networking and content event for the fintech and financial services industry in the Asia-Pacific region. It held its first edition in April 2024 in Bangkok, bringing together senior leaders to drive innovation, partnerships, and business growth.
Asia-Pacific fintech drew $4.3 billion in early 2025 and is projected to double by 2030, with Thailand emerging as a key hub, home to 300+ companies across payments, lending, and cybersecurity.
PROBLEM AND CREATIVE APPROACH
The challenge was to position Money20/20 Bangkok as the heart of Asia’s fintech ecosystem, within a competitive landscape dominated by established hubs such as Hong Kong and Singapore.
The campaign needed to clearly articulate why Bangkok, and Money20/20 Asia, is the most relevant fintech platform to do business in APAC.
The challenge was to position Money20/20 Bangkok as the heart of Asia’s fintech ecosystem, within a competitive landscape dominated by established hubs such as Hong Kong and Singapore.
The campaign needed to clearly articulate why Bangkok, and Money20/20 Asia, is the most relevant fintech platform to do business in APAC.
ROLE
I was part of the art direction and led copy, motion design, editing, and sound, working alongside the Creative Director and the Money20/20 Asia team.
The film translates complex industry themes through three integrated global testimonials, and fast-paced typography that reflects the fast changing landscape of the are. The dynamic narrative is centered on Regulatory Harmony, Tech-Driven Growth, and Powerful Connections. The piece highlights the unique advantages of the region while positioning Bangkok as a central meeting point for innovation, collaboration, and growth.
OUTCOME
Delivered the flagship campaign film for Money20/20 Asia 2025, strengthening the event’s appeal across a 4,000+ attendee market, driving higher C-suite engagement (1 in 3 attendees), and contributing to increased sponsor momentum toward 120+ partners, further positioning the event as APAC’s premier fintech hub.
The campaign elevated the event’s positioning, strengthened audience engagement, and reinforced Money20/20 Asia’s role as a leading platform for fintech innovation and connection in APAC.
I was part of the art direction and led copy, motion design, editing, and sound, working alongside the Creative Director and the Money20/20 Asia team.
The film translates complex industry themes through three integrated global testimonials, and fast-paced typography that reflects the fast changing landscape of the are. The dynamic narrative is centered on Regulatory Harmony, Tech-Driven Growth, and Powerful Connections. The piece highlights the unique advantages of the region while positioning Bangkok as a central meeting point for innovation, collaboration, and growth.
OUTCOME
Delivered the flagship campaign film for Money20/20 Asia 2025, strengthening the event’s appeal across a 4,000+ attendee market, driving higher C-suite engagement (1 in 3 attendees), and contributing to increased sponsor momentum toward 120+ partners, further positioning the event as APAC’s premier fintech hub.
The campaign elevated the event’s positioning, strengthened audience engagement, and reinforced Money20/20 Asia’s role as a leading platform for fintech innovation and connection in APAC.