MONEY20/20 ASIA | THE HEART OF FINTECH
ART DIRECTION | COPY | DESIGN | MOTION | SOUND
Delivered the flagship campaign film for Money20/20 Asia 2025, strengthening the event’s appeal across a 4,000+ attendee market, driving higher C-suite engagement (1 in 3 attendees) and contributing to stronger sponsor momentum toward the 120+ partners participating, elevating the event’s position as APAC’s premier fintech hub.
CONCEPT
As part of Money20/20 Asia 2025 campaign across both organic and paid channels, I worked alongside the Creative Director and the Money20/20 Asia team to develop the creative direction and translate it into visual language. Its mission was to give the fintech industry insight into why people should come to Money20/20 Bangkok over all the other fintech platforms active in Asia.
As part of Money20/20 Asia 2025 campaign across both organic and paid channels, I worked alongside the Creative Director and the Money20/20 Asia team to develop the creative direction and translate it into visual language. Its mission was to give the fintech industry insight into why people should come to Money20/20 Bangkok over all the other fintech platforms active in Asia.
ROLE
I was part of the art direction and led the copy, motion design, editing, and sound for a fast-paced typographic and animated film, translating abstract business ideas into a dynamic narrative around Regulatory Harmony, Tech-Driven Growth, and Powerful Connections. Seamlessly integrating global testimonials, the piece positions Bangkok as Asia’s fintech hub and embodies the forward-thinking spirit of Money20/20.
I was part of the art direction and led the copy, motion design, editing, and sound for a fast-paced typographic and animated film, translating abstract business ideas into a dynamic narrative around Regulatory Harmony, Tech-Driven Growth, and Powerful Connections. Seamlessly integrating global testimonials, the piece positions Bangkok as Asia’s fintech hub and embodies the forward-thinking spirit of Money20/20.
CONTEXT
Money20/20 Asia is a premier networking and content event for the fintech and financial services industry in the Asia-Pacific region. It held its first event in April 2024 in Bangkok, bringing together senior leaders to discuss innovation, build partnerships, and accelerate business deals.
Asia-Pacific fintech drew $4.3 billion in early 2025 and is projected to double by 2030. Thailand is a key growth hub, home to 300+ firms in payments, lending, and cybersecurity.
Money20/20 Asia is a premier networking and content event for the fintech and financial services industry in the Asia-Pacific region. It held its first event in April 2024 in Bangkok, bringing together senior leaders to discuss innovation, build partnerships, and accelerate business deals.
Asia-Pacific fintech drew $4.3 billion in early 2025 and is projected to double by 2030. Thailand is a key growth hub, home to 300+ firms in payments, lending, and cybersecurity.