MONEY20/20 ASIA | THE HEART OF FINTECH
ART DIRECTION | COPY | DESIGN | MOTION | SOUND
CASE STUDY
CONTEXT
Money20/20 Asia is a premier networking and content event for the fintech and financial services industry in the Asia-Pacific region. It held its first edition in April 2024 in Bangkok, bringing together senior leaders to drive innovation, partnerships, and business growth.
Asia-Pacific fintech drew $4.3 billion in early 2025 and is projected to double by 2030, with Thailand emerging as a key hub, home to 300+ companies across payments, lending, and cybersecurity.
PROBLEM AND CREATIVE APPROACH
The challenge was to position Money20/20 Bangkok as the heart of Asia’s fintech ecosystem, within a competitive landscape dominated by established hubs such as Hong Kong and Singapore.
The campaign needed to clearly articulate why Bangkok, and Money20/20 Asia, is the most relevant platform to do business in APAC.
To achieve this, the film translates complex industry themes into a dynamic narrative centered on Regulatory Harmony, Tech-Driven Growth, and Powerful Connections. Through fast-paced typography, animation, and integrated global testimonials, the piece highlights the unique advantages of the region while positioning Bangkok as a central meeting point for innovation, collaboration, and growth.
ROLE
Delivered the flagship campaign film for Money20/20 Asia 2025, strengthening the event’s appeal across a 4,000+ attendee market, driving higher C-suite engagement (1 in 3 attendees), and contributing to increased sponsor momentum toward 120+ partners, further positioning the event as APAC’s premier fintech hub.
I was part of the art direction and led copy, motion design, editing, and sound for a fast-paced typographic and animated film.
Working alongside the Creative Director and the Money20/20 Asia team, I helped develop the creative direction and translate it into a cohesive visual language across both organic and paid channels
OUTCOMEDelivered the flagship campaign film for Money20/20 Asia 2025, strengthening the event’s appeal across a 4,000+ attendee market, driving higher C-suite engagement (1 in 3 attendees), and contributing to increased sponsor momentum toward 120+ partners, further positioning the event as APAC’s premier fintech hub.
The campaign elevated the event’s positioning, strengthened audience engagement, and reinforced Money20/20 Asia’s role as a leading platform for fintech innovation and connection in APAC.
