Cristina Polop Insa is a multidisciplinary creative with +15 years of experience spanning art direction, motion design, editing, illustration, and production. Her work bridges craft and concept, shaping visual identities and narratives for brands such as L’Oréal, The New York Times, The Guardian, LW Theatres, WGSN, and Cannes Lions.
Educated in Fine Art and further trained in Advertising, Interactive Media, and Art Direction, she combines an artistic foundation with strategic insight to create work that is both relevant and emotionally engaging.
Her work explores how visual language crafts stories that connect brands and audiences in an authentic way. Every colour, form, and rhythm carries intent. She creates beauty with purpose, stories that resonate, and concepts that last.
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EXPERIENCE
2023-2025
PARTNER/SPECIALIST CONTENT
Ascential (part of Informa Group)

Art direction, motion design, editing, content creation, and production for Cannes Lions, Eurobest, WGSN, and Money20/20, producing both social media content and large-scale motion visuals showcased on festival screens. Delivered high-impact artwork aligned with brand identities, managed end-to-end creative projects, and collaborated with global teams. 


Key Achievements & Context
As Partner / Specialist Content at Ascential, I shaped the visual storytelling across Cannes Lions’ motion content across digital and festival touchpoints, leading motion design, editing, and contributing to art direction for campaigns promoting The Work, Cannes Lions Curated, Academy, Creators, and the Start-Up Pass. My work elevated Cannes Lions’ digital presence through dynamic, visually cohesive films that positioned its platforms as global hubs for creativity, innovation, and insight. Through these projects, I helped strengthen brand consistency across digital and experiential touchpoints, driving audience engagement, enhancing partnership visibility, and supporting the festival’s continued evolution as the world’s leading platform for creative excellence.





2015-2023
ILLUSTRATOR/DESIGNER
Cristina Polop Freelance

Produced visual assets for clients including The New York Times, The Guardian, L’Oréal, Zalando, and Variety Magazine. Reaching millions of readers and viewers, blending strong artistic vision with technical expertise. Delivered projects for international campaigns and festivals, consistently meeting creative and commercial objectives.

2019-2020
DIGITAL DESIGNER
Wolfegang  Creative Studios

Designed and produced newsletters, banners, and social media campaigns for L’Oréal, NYX, Matrix, Garnier, and clients such as LW Theatres and the Royal Museums of Greenwich. Contributed to campaign launches by developing cohesive visual identities and enhancing brand engagement through compelling, trend-led design.

2012-2015
DIGITAL DESIGNER / VIDEO EDITOR / RETOUCHER
Freelance

Produced digital visuals for companies such as  Scoop Retail, Secret d’Or, and Chloé Magazine. Developed conceptual imagery and marketing visuals to support editorial and e-commerce campaigns.

2010-2011
DIGITAL DESIGNER / CONTENT CREATOR
Clickgnosis Advertising & Marketing

Developed brand identities, newsletters, and social media assets, boosting client visibility and online traffic. Designed and implemented creative strategies that strengthened brand presence and user engagement across platforms.

2011
VIDEO OPERATOR / PHOTOGRAPHER 
Mixer de Medios Production 

Photographer and video operator for the Cuban documentary “Calle Real 70 2 Puerta”, capturing on-location footage and assisting in post-production to ensure visual continuity and narrative cohesion
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EDUCATION

BA (Hons) Fine Art
Valencia Polytechnic University 
2003-2009 ( 5 years degree )
Multidisciplinary degree specialised in both traditional and contemporary visual  arts. The programme emphasised artistic experimentation, developing personal visual language, critical analysis, and concept  development. 



Art Direction
University of Arts of London 
2025
Intensive course focusing on the development of contemporary visual narrative, and creative concepts and campaigns across different media.



BA (Hons) Interactive Media
Southampton Solent University 
2007-2008
Visual media degree specialised in video and sound editing, entertainment media and interactive content. 



BA (Hons) Advertising
CEU Cardenal Herrera University
2002-2003
Comprehensive undergraduate program focusing on strategic communication, brand management, and creative campaign development.

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INTERESTS
Independent and classic cinema. 
Classic and modern art. 
Psychology and neuroscience.
History and sociology.
Experimental music.