CASE STUDY
OVERVIEW
Money20/20 Europe is the continent's largest and most influential fintech and payments event. Held annually at the RAI Amsterdam, it brings together thousands of C-level executives, founders, investors, and regulators from over 100 countries to network, cut deals, and shape the future of money.
Under the theme "Create the future," the premier event focused on the transition of financial technology from edge innovation to core global infrastructure, highlighting AI-driven commerce, stablecoin utility, and open banking. A major highlight of the conference was the networking and entertainment, notably the Electric Garden Party.
CREATIVE DIRECTION AND EXECUTION
For the Electric Garden event featuring Annie Mac, I created immersive motion visuals that merged the Create The Future campaign language with botanical elements rooted in the core identity of the NA.I.ture Stage.
For the Electric Garden event featuring Annie Mac, I created immersive motion visuals that merged the Create The Future campaign language with botanical elements rooted in the core identity of the NA.I.ture Stage.
This adaptable system supported multiple touchpoints across the event, from the Electric Garden Party visuals featuring Annie Mac to speaker introductions and stage transitions throughout Money20/20 Europe, creating a unified and dynamic presence across the programme.
Drawing on the Create The Future campaign language, I used speed as a symbol of the future, crafting a vivid world of bold colour, fluid motion and evolving patterns where technology meets nature.
Inspired by the botanical elements displayed on the FOH and within the Create The Future branding, I designed and animated a series of floral forms and abstract shapes that together created a unique and distinctive visual identity.
Inspired by the botanical elements displayed on the FOH and within the Create The Future branding, I designed and animated a series of floral forms and abstract shapes that together created a unique and distinctive visual identity.
I also produced the promotional video for the event, which became a key element of the EU campaign across the Money20/20 website, CRM communications and social platforms, extending the event’s reach, amplifying B2B visibility and reinforcing Money20/20’s position as Europe’s leading fintech gathering for global decision-makers.
IMPACT
Money20/20 Europe 2025 drew over 8,000 attendees representing more than 2,300 companies from over 90 countries. Held at the RAI Convention Centre in Amsterdam from June 3–5, 2025, the event hosted 450 industry-leading speakers, with a heavy focus on stablecoins, artificial intelligence, and open banking.
Money20/20 Europe 2025 drew over 8,000 attendees representing more than 2,300 companies from over 90 countries. Held at the RAI Convention Centre in Amsterdam from June 3–5, 2025, the event hosted 450 industry-leading speakers, with a heavy focus on stablecoins, artificial intelligence, and open banking.