MONEY20/20 |  ELECTRIC GARDEN PARTY WITH ANNIE MAC
ART DIRECTION | DESIGN | MOTION 
With Money20/20 Europe 2025 attracting more than 7,400 attendees, over 2,300 companies, 330 sponsors and representation from more than 100 countries, I strengthened the event’s commercial and experiential impact by shaping the dynamic motion identity of Industry Nights at the NA.I.TURE Stage in Amsterdam.
For the Electric Garden event featuring Annie Mac, I created immersive motion visuals that merged the Create The Future campaign language with botanical and technological elements to deepen audience engagement and enhance sponsor presence.
I developed a motion language rooted in the core Create The Future Money20/20 identity for the NA.I.ture Stage during the Amsterdam 2025. This adaptable system supported multiple touchpoints across the event, from the Electric Garden Party visuals featuring Annie Mac to speaker introductions and stage transitions throughout Money20/20 Europe, creating a unified and dynamic presence across the programme.​​​​​​​
The NA.I.TURE Stage 2.0 placed the LED experience at its centre, with screens fully embedded in greenery and lighting so the visuals felt organically fused with the environment. The Front of House extended this concept through a truss structure that carried the same natural elements, supported by a refined botanical backdrop and focused lighting. This created a cohesive stage ecosystem where motion visuals acted as the primary storytelling surface.
Drawing on the Create The Future campaign language, I used speed as a symbol of the future, crafting a vivid world of bold colour, fluid motion and evolving patterns where technology meets nature.
Inspired by the botanical elements displayed on the FOH and within the Create The Future branding, I designed and animated a series of floral forms and abstract shapes that together created a unique and distinctive visual identity.
I also produced the promotional video for the event, which became a key element of the EU campaign across the Money20/20 website, CRM communications and social platforms, extending the event’s reach, amplifying B2B visibility and reinforcing Money20/20’s position as Europe’s leading fintech gathering for global decision-makers.
"Create the Future" is the theme for Money20/20 Europe 2025, which took place in Amsterdam in June 2025. The message
 represents the event's core mission to bring together the most influential leaders and innovators in the fintech industry to shape
the future of finance.