CASE STUDY
OVERVIEW
Cannes Lions is a global stage for creative excellence. Careers In The Making is an original series that captures the journeys of emerging talent, exploring how the Festival continues to shape and accelerate creative careers through intimate, storytelling content.
CREATIVE DIRECTION AND EXECUTION
I led the end-to-end creative execution, including production, editing, art direction, and sound.
The series established a cinematic language and emotionally driven narrative style.
The stories balance authenticity with aspiration while remaining aligned with the core identity of Cannes Lions.
CONTEXT
Created as a long-term storytelling platform, the series lives across Cannes Lions’ digital ecosystem, reinforcing the Festival’s position as a global hub for creativity.
IMPACT
Launched during a landmark year of 26,900 entries and 25,000+ attendees, the series drove sustained digital engagement and supported Cannes Lions’ ability to attract global talent.
This contribution aligned with strong performance across Informa’s Festivals division, which saw 8.3% underlying revenue growth and over 20% reported growth in 2025.