CANNES LIONS | CAREERS IN THE MAKING | SERIES 3
PRODUCTION | ART DIRECTION | EDITING | SOUND
CASE STUDY
OVERVIEW
Cannes Lions is a global stage for creative excellence. Careers In The Making is an original series that captures the journeys of emerging talent, exploring how the Festival continues to shape and accelerate creative careers through intimate, story-driven content.
CONTEXT
Created as a long-term storytelling platform, the series lives across Cannes Lions’ digital ecosystem, reinforcing the Festival’s position as a global hub for creativity.
CREATIVE DIRECTION AND EXECUTION
I led the end-to-end creative execution, including production, editing, art direction, and sound.
The series established a cinematic language and emotionally driven narrative style. The stories balance authenticity with aspiration while remaining aligned with the core identity of Cannes Lions.
I led the end-to-end creative execution, including production, editing, art direction, and sound.
The series established a cinematic language and emotionally driven narrative style. The stories balance authenticity with aspiration while remaining aligned with the core identity of Cannes Lions.
IMPACT
Launched during a landmark year of 26,900 entries and 25,000+ attendees, the series drove sustained digital engagement and supported Cannes Lions’ ability to attract global talent.
This contribution aligned with strong performance across Informa’s Festivals division, which saw 8.3% underlying revenue growth and over 20% reported growth in 2025.
Launched during a landmark year of 26,900 entries and 25,000+ attendees, the series drove sustained digital engagement and supported Cannes Lions’ ability to attract global talent.
This contribution aligned with strong performance across Informa’s Festivals division, which saw 8.3% underlying revenue growth and over 20% reported growth in 2025.
CAREERS IN THE MAKING | RONY SAAVEDRA
Art Director
For Rony Saavedra, hard work and humility are at the heart of his success. Staying grounded and keeping his process simple has helped him thrive. In the latest episode of Careers In The Making, Rony shares why self-trust is essential to his work, and how that mindset has led him to win two Young Lions Awards.
Art Director
For Rony Saavedra, hard work and humility are at the heart of his success. Staying grounded and keeping his process simple has helped him thrive. In the latest episode of Careers In The Making, Rony shares why self-trust is essential to his work, and how that mindset has led him to win two Young Lions Awards.
CAREERS IN THE MAKING | BERNICE PULENG MOSALA
Copywriter, FP7 McCann
“Keep going” have defined Bernice Puleng Mosala’s creative journey. After entering the Young Lions Competition for the first time in 2019, Bernice claimed victory in 2020 but couldn’t attend the Festival due to Covid. Fast forward to 2023, she triumphed in her local Lions Competition, and this year, she took home Gold at Cannes. For Careers In The Making, this is her story.
Copywriter, FP7 McCann
“Keep going” have defined Bernice Puleng Mosala’s creative journey. After entering the Young Lions Competition for the first time in 2019, Bernice claimed victory in 2020 but couldn’t attend the Festival due to Covid. Fast forward to 2023, she triumphed in her local Lions Competition, and this year, she took home Gold at Cannes. For Careers In The Making, this is her story.
CAREERS IN THE MAKING | JOY RICHU
Illustrator
As part of the 2024 See It Be It cohort, Joy Richu channels her personal experiences into her work, bringing a sense of authenticity and vibrancy to everything she does. Speaking at the Festival, she reflects on her understanding of creativity and the importance of owning her space as a woman of colour.
Illustrator
As part of the 2024 See It Be It cohort, Joy Richu channels her personal experiences into her work, bringing a sense of authenticity and vibrancy to everything she does. Speaking at the Festival, she reflects on her understanding of creativity and the importance of owning her space as a woman of colour.
CAREERS IN THE MAKING | TK Teo
Associate Creative Director,
Bluefocus Communication Group
Young creatives are driving the industry forward with fresh ideas and approaches, and for TK Teo, Cannes Lions is the perfect place to gather those new perspectives. In the 2024 Creative Academy, TK met and worked with peers from around the world. Here’s how his Festival experience has shaped his work.
Bluefocus Communication Group
Young creatives are driving the industry forward with fresh ideas and approaches, and for TK Teo, Cannes Lions is the perfect place to gather those new perspectives. In the 2024 Creative Academy, TK met and worked with peers from around the world. Here’s how his Festival experience has shaped his work.
