CASE STUDY
WGSN | Milan Design Week
ROLE
I joined WGSN’s expert team to report live from Milan Design Week, the world’s leading event for design, innovation and future-thinking creative culture. I filmed and edited a series of social-first videos for WGSN, shaping visually driven narratives for the global authority in trend forecasting and brand strategy.
As part of this coverage, I collaborated closely with Urangoo Samba, WGSN’s Head of Colour, translating her curated insights, from Google’s Making Sense of Colour installation to the nature-inspired Halo Edition at Rossana Orlandi, into compelling, accessible short-form storytelling. These videos connected WGSN’s expert analysis with a global creative audience across design, fashion, architecture and interiors.
Link to report
Link to report
CONTEXT
Milan Design Week, one of the world’s most influential design platforms, attracts over 370,000 attendees, nearly 1,950 exhibitors and more than 5,500 accredited journalists, providing unparalleled visibility across global design networks. Leveraging WGSN’s international reach , serving thousands of brands, retailers and design teams across 190+ countries, and its +792k Instagram followers, the video series achieved strong platform-native performance. It also drove traffic to WGSN’s editorial coverage, supported audience growth and integrated into broader post‑event reporting, positioning the report in front of a global, professionally focused audience and delivering significant cultural and industry impact.
Milan Design Week, one of the world’s most influential design platforms, attracts over 370,000 attendees, nearly 1,950 exhibitors and more than 5,500 accredited journalists, providing unparalleled visibility across global design networks. Leveraging WGSN’s international reach , serving thousands of brands, retailers and design teams across 190+ countries, and its +792k Instagram followers, the video series achieved strong platform-native performance. It also drove traffic to WGSN’s editorial coverage, supported audience growth and integrated into broader post‑event reporting, positioning the report in front of a global, professionally focused audience and delivering significant cultural and industry impact.
WGSN | Brand Licensing Europe
ROLE
I joined WGSN’s Head of Kidswear Erin Rechner at Brand Licensing Europe in London, where we explored emerging trends shaping the licensing, brand‑extension, and lifestyle sectors. I filmed and edited social media content capturing Erin’s sustainability highlights, which informed her upcoming forecast report on licensing, the experience economy, food and drink, and gaming.
Link to report
I joined WGSN’s Head of Kidswear Erin Rechner at Brand Licensing Europe in London, where we explored emerging trends shaping the licensing, brand‑extension, and lifestyle sectors. I filmed and edited social media content capturing Erin’s sustainability highlights, which informed her upcoming forecast report on licensing, the experience economy, food and drink, and gaming.
Link to report
CONTEXT
The event welcomed 9,649 professionals from 100 countries, including 1,166 retailers and 229 exhibitors, making it one of the largest and most internationally diverse gatherings in the industry. Leveraging WGSN’s global reach with over 792k Instagram followers and a network across 190+ countries, the video achieved strong platform native performance, high engagement, solid watch time, and broad reach across social channels, driving traffic to editorial content, supporting audience growth, and delivering substantial cultural and industry impact.
The event welcomed 9,649 professionals from 100 countries, including 1,166 retailers and 229 exhibitors, making it one of the largest and most internationally diverse gatherings in the industry. Leveraging WGSN’s global reach with over 792k Instagram followers and a network across 190+ countries, the video achieved strong platform native performance, high engagement, solid watch time, and broad reach across social channels, driving traffic to editorial content, supporting audience growth, and delivering substantial cultural and industry impact.