WGSN | Brand Licensing Europe
CAMERA | EDITING
I joined WGSN’s Head of Kidswear Erin Rechner at Brand Licensing Europe in London, where we explored emerging trends shaping the licensing, brand‑extension, and lifestyle sectors. I developed and edited social media content capturing Erin’s sustainability highlights, which informed her upcoming forecast report on licensing, the experience economy, food and drink, and gaming.
The event welcomed 9,649 professionals from 100 countries, including 1,166 retailers and 229 exhibitors, making it one of the largest and most internationally diverse gatherings in the industry. Leveraging WGSN’s global reach with over 792k Instagram followers and a network across 190+ countries, the video achieved strong platform native performance, high engagement, solid watch time, and broad reach across social channels, driving traffic to editorial content, supporting audience growth, and delivering substantial cultural and industry impact.
