MONEY20/20 ASIA | VOICES OF FINTECH
STORYLINE | EDITING | MOTION | SOUND
CASE STUDY
CONTEXT
Money20/20 Asia brings together leading voices across the fintech and financial services industry in APAC, creating a platform for collaboration, innovation, and business growth. As the event expands its influence, establishing authority and relevance among senior decision-makers is key to its positioning.
PROBLEM & CREATIVE APPROACH
The challenge was to build authority,  and position Bangkok and Money20/20 Asia as the most relevant platform and hub to do business in APAC.
To achieve this, the film brings together diverse industry voices into a unified narrative with a strong cinematic rhythm. Through dynamic pacing, subtle burn transitions, and layered sound design, the piece creates a continuous visual and sonic flow that reflects the energy of a fast-evolving financial ecosystem.
As part of the wider campaign, a series of A/B tests were developed across organic and paid channels, adapting the content into fast, engaging short-form promotional videos to maximise reach and performance.
ROLE
I developed the narrative structure and led the editing and sound design, shaping a cohesive story from multiple interviews.
In parallel, I created a series of short-form videos for A/B testing across organic and paid channels. Sharp, fast-paced cuts combining text and motion graphics to maximise clarity, engagement, and performance.
OUTCOME
The Voices of Fintech film, together with the series of sharp, fast-paced short-form videos created for A/B testing across organic social and paid channels, strengthened Money20/20 Asia’s authority and appeal to senior decision-makers.
This integrated content approach contributed to attracting a 4,000+ attendee audience, over one-third of whom were C-suite leaders, while increasing sponsor engagement across 120+ partners.