NYX | SUPERDRUG
ART DIRECTION | DESIGN | MOTION
STUDIO:
Wolfegang Studio
CLIENT:
NYX x Superdrug
STUDIO:
Wolfegang Studio
CLIENT:
NYX x Superdrug
PROJECT
Social media campaign across key UK retail locations: Bullring, Birmingham; Meadowhall, Sheffield; Fosse Park; and Leicester centres, to promote NYX products in partnership with Superdrug’s in store BEAUTY STUDIO experience. The campaign aimed to engage audiences digitally while showcasing the immersive, on site beauty experience.
Social media campaign across key UK retail locations: Bullring, Birmingham; Meadowhall, Sheffield; Fosse Park; and Leicester centres, to promote NYX products in partnership with Superdrug’s in store BEAUTY STUDIO experience. The campaign aimed to engage audiences digitally while showcasing the immersive, on site beauty experience.
ROLE
The goal was to create a dynamic, visually cohesive video campaign that aligned with both NYX’s bold, modern aesthetic and Superdrug’s approachable beauty brand. Using the supplied raw footage and graphics, I worked on the editing and art direction of the video, highlighting the three curated beauty looks.The campaign emphasised a modular, flexible approach, adaptable for multiple locations and formats.
The goal was to create a dynamic, visually cohesive video campaign that aligned with both NYX’s bold, modern aesthetic and Superdrug’s approachable beauty brand. Using the supplied raw footage and graphics, I worked on the editing and art direction of the video, highlighting the three curated beauty looks.The campaign emphasised a modular, flexible approach, adaptable for multiple locations and formats.
Stills from the video
