CANNES LIONS | THE WORK
ART DIRECTION | MOTION DESIGN | EDITING | SOUND
Led the motion design, editing, and sound design and was an active part of the art direction for the promotional film to elevate awareness of The Work and bring the platform to life.
As part of a key DTC campaign across the Cannes Lions website, CRM, and social platforms, it features insights from top industry professionals and highlighted the availability of The Work’s archive of 250,000 plus global campaigns, raising awareness and positioning the platform as the premier destination for creative insight and inspiration among marketing and creative professionals worldwide.
By developing a visual language that balanced Cannes Lions’ storied legacy with a modern, dynamic rhythm, the campaign reinforced The Work as a global benchmark for award winning creative work. Leveraging the context of Cannes Lions’ 26,900 submissions in 2025, the piece strengthened the Festival’s brand equity, expanded its reach across agencies, brands, and creative leaders, and elevated its role as a must use resource for inspiration, research, and business driving creativity.
