CANNES LIONS | START-UP
ART DIRECTION | MOTION DESIGN | EDITING | SOUND
CONTEXT:
The Start-Up Pass was created to help small, independent businesses find their place at the Festival, giving them the opportunity to connect with global leaders, make valuable industry connections, and showcase their vision on the world stage.
The Start-Up Pass was created to help small, independent businesses find their place at the Festival, giving them the opportunity to connect with global leaders, make valuable industry connections, and showcase their vision on the world stage.
ROLE:
I contributed to the art direction and led the motion design, editing, and sound of the piece, as a part of a multiplatform B2B campaign spanning multiple touchpoints like the official Cannes Lions website, App, CRM and social platforms.
My creative approach centred on developing a visual language that captured the optimism and ambition of start-ups while remaining true to the Cannes Lions brand; energetic, contemporary, and forward-thinking.
I contributed to the art direction and led the motion design, editing, and sound of the piece, as a part of a multiplatform B2B campaign spanning multiple touchpoints like the official Cannes Lions website, App, CRM and social platforms.
My creative approach centred on developing a visual language that captured the optimism and ambition of start-ups while remaining true to the Cannes Lions brand; energetic, contemporary, and forward-thinking.