CANNES LIONS | START-UP
ART DIRECTION | MOTION DESIGN | EDITING | SOUND
Led the art direction, motion design, editing, and sound for the Cannes Lions Start-Up Pass campaign, a multichannel B2B effort across the Festival’s website, app, CRM, and social platforms.
I developed a visual identity that reflected the optimism and ambition of emerging creative businesses while aligning with Cannes Lions’ energetic, forward-looking brand. The Start-Up Pass provided an opportunity for independent early-stage startups, to connect with global leaders, make valuable industry connections, and showcase their vision on the world stage.
By strengthening the Festival’s inclusivity and engagement, my work supported Cannes Lions’ growing role within Informa’s Live B2B Events portfolio, which delivered 8.3% underlying revenue growth in the first five months of 2025.
