CASE STUDY
OVERVIEW
Cannes Lions is a five-day International Festival of Creativity held every June in Cannes, France.
Often dubbed the "Oscars of advertising," it's the global benchmark for excellence in the advertising, marketing, and creative communications industries.
CONTEXT
Product Suite is part of a multichannel B2B multi-campaign across LIONS and the Festival’s website, CRM, and social platforms, which amplifies Cannes Lions' global visibility and positions its brand equity as a global creative leader. It reinforces its appeal to senior decision makers, creators, start-ups, top industry professionals, and brands seeking creativity as a driver of business growth.
CREATIVE DIRECTION AND EXECUTION
Cannes Lions is a five-day International Festival of Creativity held every June in Cannes, France.
Often dubbed the "Oscars of advertising," it's the global benchmark for excellence in the advertising, marketing, and creative communications industries.
CONTEXT
Product Suite is part of a multichannel B2B multi-campaign across LIONS and the Festival’s website, CRM, and social platforms, which amplifies Cannes Lions' global visibility and positions its brand equity as a global creative leader. It reinforces its appeal to senior decision makers, creators, start-ups, top industry professionals, and brands seeking creativity as a driver of business growth.
CREATIVE DIRECTION AND EXECUTION
Led the motion design, editing, sound , and was an active part of the art direction for the Cannes Lions Product Suite, including Curated, Academy, Partnership, Creators, Start-Up and The Work campaigns.
I designed and developed a layout and motion system in multiple formats that embodies the Festival's identity, delivering strategic visual narratives that position the different programmes as the place to be in the creative industry for creatives, leaders, and brands.
OUTCOME
Since the June 2023 edition, Cannes Lions has continued expanding, with the 2023 festival attracting roughly 12,000 delegates and 26,992 award submissions. Growth continued during the 2024, and the festival’s relevance extended into 2025 with more than 13,000 attendees from 95+ countries, including 77% in senior leadership roles.
I designed and developed a layout and motion system in multiple formats that embodies the Festival's identity, delivering strategic visual narratives that position the different programmes as the place to be in the creative industry for creatives, leaders, and brands.
OUTCOME
Since the June 2023 edition, Cannes Lions has continued expanding, with the 2023 festival attracting roughly 12,000 delegates and 26,992 award submissions. Growth continued during the 2024, and the festival’s relevance extended into 2025 with more than 13,000 attendees from 95+ countries, including 77% in senior leadership roles.
Across 2023–2025, Cannes Lions strengthened its position within Informa’s Live B2B Events portfolio, which delivered 8.3% underlying revenue growth during the first five months of 2025.