CANNES LIONS | CANNES CURATED
ART DIRECTION | MOTION DESIGN | EDITING | SOUND
Led the motion design, editing, sound , and I was an active part of the art direction for the Cannes Lions Curated film, delivering a high-impact visual narrative that positioned the programme as the Festival’s flagship learning experience for senior marketing leaders.
The film was part of a multichannel B2B campaign across the Festival’s website, CRM, and social platforms, amplifying Cannes Lions global visibility during a 2024 edition attended by more than 12,000 delegates and featuring 26,753 award submissions. The film’s relevance extended into 2025 when the Festival received 26,900 submissions from 96 markets and attracted over 13,000 attendees from 95+ countries, with 77% of delegates in senior industry roles.
By translating Curated’s value into a compelling and contemporary visual language, the piece strengthened Curated’s strategic positioning, elevated its brand equity, and reinforced its appeal among senior decision makers seeking creativity as a driver of business growth.
